I’ve got a longstanding policy of not posting press releases or otherwise doing any kind of PR on this blog: I review stuff or otherwise indulge in creative or critical writing. That’s what I do.
However, I’m going to make an exception for Next Biggest Thing. I’ve a few reasons for this. Because it’s a newly-launched music club run by nice people. Because they send out a free digital single to subscribers every month. Because they put on free shows in London. Because, when I was looking into how this could be funded, I discovered that it’s an initiative by earMusic, the rock/pop/indie/metal subsidiary of Edel Group. Do you know who earMusic and Edel have put out? Fucking Gamma Ray. That’s right, cheesy as fuck German power metal. I used to love Gamma Ray and still stick them on occasionally for some lulz and nostalgia.
So anyway, yeah, it’s a cool initiative and whilst there’s no such thing as a free lunch there is such a thing as getting free tunes and shows from a subsidiary of a subsidiary of a group of medium-sized international record labels.